5. Content
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a. Ownership
You, or the respective right holder, retain ownership of and all rights to the Content you share and/or upload to the Platform, as well as to all Derivative Works based on it, and you are solely responsible for it. If, for any reason, any rights in such Derivative Works do not automatically belong to you, and we are deemed the owner of such rights, we hereby, to the extent permitted under the applicable law, assign, transfer, and convey to you or the respective copyright holder, exclusively and perpetually, all rights, title, and interest in and to such Derivative Works from the moment of their creation. Other than outlined herein, we shall not obtain any rights in and to the Content or Derivative Works.
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b. Representation
By sharing and/or uploading the Content, you represent and warrant that you either own the necessary intellectual property rights or have obtained all necessary permissions to use, share, and modify it, and that it complies with these Terms, third-party rights, and all applicable laws.
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c. Use of Content
We use your Content and associated Derivative Works in accordance with these Terms. By uploading, submitting and/or sharing the Content, you grant us a non-exclusive, royalty-free, revocable (on the terms and subject to the conditions outlined in these Terms), worldwide licence to use, utilise and exploit such Content and associated Derivative Works for the following purposes, including assign these rights to our Affiliates, successors and/or assigns, in whole or in part, which remains effective until either you or we decide to delete your Content and associated Derivative Works:
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i. Content Processing
To copy, display, duplicate, modify, adapt, transform, and otherwise reproduce your Content and associated Derivative Works as necessary to enable your use of the relevant Platform functionality and/or generate the respective Derivative Works. This may include reformatting, extracting key segments, applying enhancements, or making other alterations to optimise your Content for further use and distribution.
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ii. Creation of Derivative Works
To generate, modify, and adapt your Content to create the Derivative Works, including but not limited to AI-enhanced edits, short-form videos for social media, restructured formats, or other transformations. This may involve automated scene detection, video summarisation, or other modifications powered by the AI Models.
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iii. Content Hosting
To host and store the Content and associated Derivative Works on our servers or those of respective Third-Party Service providers, ensuring their accessibility for editing, processing, and retrieval as necessary for your use of the Platform.
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iv. AI Training
To improve and enhance the AI Models that the Platform uses and/or relies on, including for their training, refinement, and optimization to enhance and improve content editing capabilities and generation of derivative works.
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v. Content Sharing
The Content and associated Derivative Works may be shared with (i) the respective HELP Parties, if and to the extent necessary to enable your use of the relevant Platform functionality and/or for AI Model training, refining and improving their accuracy, as outlined in these Terms; and (ii) the third-party platforms linked to your social media accounts, but only upon your direct instruction submitted to the Platform, if the functionality allows so.
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d. Moderation
You are solely responsible for the Content you share and/or upload. We reserve the right, but not the obligation, to review, monitor, restrict, or remove any Content or Derivative Work. We reserve the right to remove any Content or Derivative Work from the Platform at any time, for any reason (including, but not limited to, if someone alleges you uploaded the Content in violation of these Terms), in our sole discretion, and without notice. If you believe your Content or Derivative Work was removed by mistake, you may submit a written notification via email, including your name and email address, a description of the removed Content or Derivative Work, and a statement that you have a good faith belief the removal was due to mistake or misidentification. After investigation, if technically feasible, we may, at our discretion, restore the removed Content or Derivative Work.
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e. Public Content Performance
Your Content and/or Derivative Works may be shared with third-party platforms at your direction, and by submitting the relevant instruction to the Platform, you authorise us to do so. You further acknowledge that once Content and/or associated Derivative Works are publicly displayed and published, they may be accessed, viewed, and redistributed by others, and we do not have control over or the ability to restrict their further use beyond the Platform. It is your responsibility to ensure that any publicly shared Content and/or Derivative Works comply with applicable laws, third-party rights, and the terms of the third-party platforms where they are published.
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f. Content Availability and Accessibility
While we endeavour to implement industry-standard security measures to protect stored Content and associated Derivative Works, we are not required to store and/or maintain backup copies of them. The Platform is not intended to serve as a storage or hosting service for the Content, and we do not guarantee the indefinite availability of your Content and/or associated Derivative Works. Your Content and Derivative Works may be removed or become inaccessible at any time, for any reason, with or without a prior notice. Additionally, we may not be able to retrieve, restore, or provide access to any Content and Derivative Works that have been deleted, lost, or otherwise rendered unavailable. Therefore, you are solely responsible for maintaining independent backups of any Content or Derivative Works you wish to retain.
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g. Security and Confidentiality
We will make commercially reasonable efforts to implement and maintain security measures necessary to protect the confidentiality and integrity of your Content and associated Derivative Works hosted by us. However, we cannot guarantee absolute security, and you acknowledge that unauthorised third parties may attempt to circumvent the Platform security measures or misuse your data. We will not distribute your Content and/or associated Derivative Works to any third party except as outlined in these Terms, upon your instructions, or when required to comply with applicable law or a valid and binding order from a governmental authority (such as a subpoena or court order). Where legally permitted, we will make reasonable efforts to either redirect the requesting party to obtain the data directly from you.
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h. Copyright Infringement
If you reasonably believe that (i) we have violated your copyright or those of the right holder you represent, or (ii) any Content Creator has shared and/or uploaded the Content that infringes your copyright or those of the right holder you represent, you are encouraged to notify us via email. Your written notification must include: (i) your name, residence, and email addresses, as well as those of the copyright owner you represent (if applicable); (ii) a description of the copyrighted Content that you claim has been infringed; (iii) a statement that you have a good faith belief that the disputed use is not authorised; and (iv) a statement that all information provided is accurate, and that you or the person you represent are the copyright owner. If you are acting on behalf of the copyright owner, you must also provide documentation or another instrument authorising you to act on their behalf.