HELP
Content Creator
Privacy Notice

1. This Privacy Notice

Please carefully read this Privacy Notice, as it provides you with information about your personal data being processed in connection with your access to and use of the Platform. This Privacy Notice explains which types of personal data we hold on you, how we collect and process such data, how long we keep it, and so on. We handle your data in line with this Privacy Notice and strive to comply with applicable data protection laws.

2. Interpretation

Unless otherwise provided in this Privacy Notice, capitalised terms used in this Privacy Notice have the meaning determined in the HELP Content Creator Terms & Conditions (the “Terms”). You should read the Terms carefully as they affect your obligations and legal rights. In this Privacy Notice, “personal data” and “personal information” are synonyms. They refer to any information that identifies or can reasonably identify you, either directly or indirectly.

3. Contact Details

We, HELP, a foundation company established under the laws of the Cayman Islands, are a data controller for the data collected under this Privacy Notice, meaning we determine how and why your data is processed. If you have any questions about this Privacy Notice or your data processing, please contact us at: admin@helpverse.ai.

4. Type of Data

The categories of personal data collected depend on how you interact with us, use the Platform, and the requirements of the applicable laws. We collect and process the following types of personal data:

• a. Content Data

  When you share and upload the Content to the Platform, we collect all data contained within it, which may include visual or audiovisual materials, such as photos, videos, sound recordings, and sensory data. Sensory data refers to personal data obtained through technical processing of an individual’s physical, physiological, or behavioural traits, including but not limited to facial features, voice recordings, and other biometric characteristics.

• b. Profile Data

  This may include your name, nickname, email address, wallet address, profile ID, a randomly generated number used to count the Platform users, and any other data we request or that you choose to provide.

• c. Platform Usage Data

  This may include Internet protocol (IP) address, device details, operating system and browser information, data regarding your interactions with the Platform, and other data collected automatically via cookies or similar technologies.

• d. Contact Data

  This may include name, contact details, social media account handles, and other data, depending on what information you provide to us. Please do not provide personal data unless it is reasonably necessary or requested by us. Note that we may also collect certain other information, which may be required under the applicable laws.

5. Data Use

The personal data is processed as follows:

• a. Content Data

  To enable you to use the Platform, as well as to improve and enhance the AI Models that the Platform uses and/or relies on, including for their training, refinement, and optimisation. The lawful basis for such data processing is (i) the performance of a contract with you, or, if you act on behalf of a legal entity, our legitimate interest to ensure the entity you represent can use the Platform, and (ii) with respect to the AI Models training, our legitimate interest to improve and enhance the AI Models and the Platform functionality.

• b. Profile Data

  To enable you to create a Profile and use the Platform, if the Platform functionality allows so. The lawful basis for such data processing is to perform a contract with you. If you act on behalf of a legal entity — our legitimate interest to ensure the entity you represent achieves the above purposes.

• c. Platform Usage Data

  We use the Platform Usage Data (i) to operate the Platform, improve its functionality and user interface; (ii) to analyse your interactions with the Platform; and (iii) to safeguard the security of the Platform and its users. The lawful basis for such data processing is the performance of a contract with you for item (i) and our legitimate interest to achieve the purposes outlined in items (ii) and (iii).

• d. Contact Data

  To respond to your inquiry. The lawful basis for such data processing is our legitimate interest to respond to your inquiry.

6. Processing Period

As a general rule, your personal data is kept as long as it is necessary for the purposes it was collected. It may be retained longer if required to meet our legal obligations, in relation to legal proceedings, or to protect our rights and legitimate interests or those of third parties. The storage periods are as follows:

• a. Content Data

  Until you erase the Content Data hosted by us, or request us to do so. Please note that due to the nature of AI Models the Platform uses and relies on, certain Content Data may be stored permanently within the AI Models’ memory. For more details, refer to the ‘Your Information and Artificial Intelligence’ section of this Privacy Notice below.

• b. Profile Data

  As long as you keep your Profile with the Platform and for one (1) year thereafter. We set this retention period due to the statutes of limitations established in the Terms. To terminate your Profile, use the respective Platform functionality, if available, or contact us.

• c. Platform Usage Data

  Technical Platform Usage Data, such as IP address, device details, operating system and browser information, is typically stored during the active user session or shortly after it ends. We do not set a retention period for Platform Usage Data that does not allow us to identify any individual. If and to the extent we become able to identify any specific individual, we will update this Privacy Notice and set a specific processing period for this Platform Usage Data.

• d. Contact Data

  For one (1) year from the last date when you contacted us regarding the same matter. We set this retention period due to the statutes of limitations established in the Terms.

7. Data Sharing

• a. Terms

  We do not sell or rent out your data. We may share it in line with this Privacy Notice, applicable laws, the Terms, or with your consent. Appropriate measures will be taken to protect your data during such transfers.

• b. Recipients

  Given the purposes outlined above, your personal information is shared with the following categories of recipients: (i) Affiliates; (ii) Support and technical teams; (iii) Hosting service providers; (iv) Data Annotators (with respect to the Content Data); (v) Government authorities, upon their request or if necessary to comply with our legal obligations; (vi) Another entity if we sell or otherwise transfer the Platform or its parts; (vii) Other third-party solutions, which may be from time to time integrated in relation to the Platform

8. Your Information and Artificial Intelligence

The Derivative Works are created, and the Content is processed, analysed, and transformed by the AI Models. Please be aware that once Content Data has been incorporated into AI Model training, it cannot be completely removed from the AI Models’ memory or retroactively erased from previously trained systems.

This is due to the inherent nature of machine learning, where AI Models continuously learn from large datasets to improve accuracy and enhance performance. Once Content Data is processed and integrated into training, it becomes part of broader learning patterns, meaning the AI Models typically do not retain individual Content in a retrievable or identifiable form.

As a result, certain rights or actions, such as the ability to remove or restrict the use of information, may be limited or unavailable. Therefore, please carefully consider the Content Data you choose to provide. If you have any concerns, refrain from submitting sensitive or personal information.

9. Automated Decision-Making

Automated decision-making is the process of making a decision by automated means without any human influence on the outcomes. We do not make any automated decisions based on your personal data. If we intend to process your personal data by any automated means, we will do our best to inform you prior to such processing.

10. Data Subject Rights

• a. Verification

  In case you wish to exercise your data subject rights, we may request certain information from you to verify your identity and confirm that you are entitled to exercise such rights.

• b. AI Processing

  Please note that when interacting with the AI Models, you may not be able to fully exercise certain rights under applicable data protection laws regarding your Content Data. For example, we may be unable to delete, correct, or restrict your Content Data processed by the AI Models. For more details, refer to ‘Your Information and Artificial Intelligence’ section of this Privacy Notice.

• c. Data Subject Rights

  According to the applicable legislation, you may have the following rights:

  • i. Right to Access

    You can request to see if we process your personal data. If we do, you can ask for details about the processing and a copy of the data to verify its accuracy and legality.

  • ii. Right to Correction

    You can request to correct or complete any incomplete or inaccurate data. We may need to verify the accuracy of the new information you provide.

  • iii. Right to Deletion

    You can request the deletion of your personal data if we no longer need it, you have successfully objected to processing, we processed it unlawfully, or we must erase it to comply with the law. We may not always be able to fulfil your request due to legal or technical reasons, which will be explained in our response.

  • iv. Right to Objection

    You can object to the processing of your data if it does not comply with applicable laws. We may, however, show that we have compelling legitimate grounds for processing that override your rights.

  • v. Right to Restrict Processing

    You can ask us to suspend processing your data if: (i) you need to verify its accuracy, (ii) it is used unlawfully, but you do not want it deleted, (iii) you need it to establish, exercise, or defend legal claims, or (iv) you have objected to its use, and we need to verify if we have overriding grounds.

  • vi. Right to Data Portability

    You can request your personal data be transferred to you or a third party in a structured, commonly used, machine-readable format. This right applies only to automated data processed based on your consent or performance of a contract.

  • vii. Right to Withdraw Consent

    You can withdraw your consent at any time if we are processing your data based on your consent.

  • viii. Right to Human Review

    You can request a human review of decisions made solely based on automated processing, including profiling, if such decisions impact your rights.

  • ix. Right to File a Complaint

    You can file a complaint with a supervisory authority if we violate your rights or legal obligations. The competent authority may depend on your location.

11. Third-Party Links

The Platform may include links and social media plugins to third-party websites and applications. Clicking on them may allow third parties to collect or share your data. We do not control or endorse these third parties and are not responsible for their privacy practices. You should review the privacy policies of any external websites or apps you visit.

12. Personal Data of Children

The Platform is not intended for children under 18 years (or older if local laws set a higher age). We do not knowingly collect or use personal data from children. If we learn that a child has provided us with personal information, it will be promptly deleted. Parents or guardians who believe their child’s data has been collected should contact us.

13. Modifications and Updates

This Privacy Notice is under regular review, and may be updated at any time. If any changes to this document are made, we will change the “Last Updated” date and version number at the top of this Privacy Notice. Please review this Privacy Notice to check for the updates.